THE EXPERIENCE

The Programmatic Summit is a two-day conference that will offer attendees the opportunity to learn and share best practices around the fledgling, tortuous and often-confusing road towards television’s programmatic future. The Summit will highlight models, case studies, strategies, and solutions for programmatic TV success, across key functions of the TV/video value chain including: ad planning/buying, ad sales/inventory management, data/audience measurement, creative playout, and the technologies that promise to improve all of them.

 

Day One of the Summit consists of a private, invitation-only cocktail reception a high-level panel discussion and dinner—designed for senior-level programmatic TV/video executives looking to build relationships with fellow pioneers, and gain insights into where the ecosystem is headed.

 

Day Two will be an all-day ticketed event where attendees can experience informative panel conversations, news-worthy keynote presentations, and a wide range of networking opportunities including breakfast, lunch and Summit-closing cocktails.

 

Scheduled for just after the TV industry’s annual Upfront and digital video Newfront presentations, the Programmatic Summit will offer attendees and sponsors a dynamic, conversational forum – laser-focused on the important practical issues at stake in television’s programmatic evolution.

 

WHO ATTENDS

Attendees consist of executives whose day-to-day roles help grow the business of programmatic television. This includes:

 

  • Leading consumer brands
  • Agencies, media planners and buyers
  • Creative services, video production and creative optimization firms
  • Publishers and Multichannel Video Networks
  • Branded Content Distributors
  • TV / Targeted TV Platforms
  • Video Providers/ Carriers (Cable TV, Satellite, Telco, Mobile services)
  • OTT platforms and applications

 

Past companies in attendance include:

 

WHY ATTEND

This event offers a great opportunity to network with programmatic TV advertising executives from networks, MSO’s brands and agencies, as well as senior leaders from online video, publishers and OTT platforms. Summit participants will share their insights so you leave with a strong advantage on how to compete in the evolving programmatic landscape. Key players in the field will discuss the impact of programmatic advancements, technologies and marketplace changes on their operations, business models and plans for the future. Don’t miss your chance to preview solutions aimed at improving television advertising efficiency and increase your bottom line.

 

Previous Events

The Programmatic Summit 2016 Agenda