2016 Agenda

Day One   Tuesday, February 9, 2016  
 
11:00 A.M.   Conference Registration Opens  
 
12:00 P.M.   Luncheon  
 
1:15 P.M.   Welcoming Comments  
 
1:30 P.M.  

General Session One

 

The Financial Impact on Digital Relationships
Programmatic saves time and money, but also adds incremental expenses. Do the savings and efficiencies outweigh the added expenses for data, measurement and software suppliers? This panel looks how programmatic buying is shifting the triangular relationships of the brand, the content provider and the consumer. This panel will also address how programmatic affects the added costs for the agency, the software suppliers, as well as the data and measurement service providers.

 

Moderator: Mark Robichaux, Editorial Director, Television Group, Multichannel News, Broadcasting & Cable & Ratings Intelligence

 

Panelists:
Anne Marie Dono, CEO & Managing Partner, Multiplica US
Bill Lederer, CEO, MRP Advisers
Steve Lok, Head of Marketing Technology & Operations, The Economist

 
 
1:30 P.M.  

Guided Group Discussion

 

This session turns the microphone toward the audience.  First, we’ll share some recent findings about consumer behaviors and viewership habits.  Then, we’ll seek perspectives from our audience on what are the next breakthroughs for programmatic in 2016.  We’ll also seek opinions on how to best track viewers, and what are the best practices for attributing these findings as factors for influencing decisions that affect programmatic media buys.  Finally, the discussion turns to the next horizon for programmatic….how creative is to be adapted to best leverage the programmatic opportunity to directly appeal to a consumer based on their behavior.

 

Facilitator:

Bill Lederer, CEO, MRP Advisers

 
 
2:45 P.M.  

Break

 
 
3:15 P.M.  

General Session Two

 

Driving Up The Inventory

The biggest concern from media buying agencies about programmatic is the lack of available quality inventory. This panel of agency and network advertising executives discuss the challenges to meeting the demand and what steps are being taken to overcome this current challenge in the near future.

 

Moderator:

Jon Lafayette, Business Editor, Broadcasting & Cable

 

Panelists:

Brendan Condon, President, Media Properties Holdings

Larry Novenstern, Vice President, Integrated Partnerships, The Tennis Channel

Chris Raleigh, Chief Commercial Officer, placemedia

Oscar Rondon, Senior Director, TV Strategy, TubeMogul

Chip Schenck, VP/Programmatic & Audience Solutions, Meredith Corporation

Zachary Soreff, President & Partner, Sawyer Studios

 
 
3:15 P.M.  

General Session Three

 

The Newest Rules for Buying & Selling Programmatic

This panel of ad sales execs and media planners discusses the sale of programmatic digital, video and television in the open exchange as well as the private marketplace and addresses issues for driving fair value pricing, growing inventory, and managing the business from both the buy-side and the sell-side.

 

Moderator:

Court Stroud, Writer

 

Panelists:
Randy Cooke, ‎VP, Programmatic TV, SpotX

Victor Lopez, Head of Programmatic, Havas Miami

Martin Perelmuter, Audience Specialist, Yahoo!

 

 
5:00 P.M.   Day One Program Concludes   Networking Reception Begins  
 
6:45 P.M.  

Reception Concludes

 

 
 
Day Two   Wednesday, February 10, 2016  
 
8:30 A.M.   Registration Opens   Continental Breakfast  
 
9:30 A.M.   Day Two Opening Remarks  
 
9:45 A.M.  

Keynote Presentation:

 

It’s Always About the Consumer
This senior research and analytics executive from a leading media agency shares findings about consumer behaviors and viewership habits. He discloses his perspective on how to track viewers across a proliferation of channels, platforms and devices and attribute these findings as factors for influencing decisions that affect programmatic media buys, ensuring marketers are reaching the right consumer with the right ad at the right time and place.

 

Interviewer:

Mark Robichaux, Editorial Director, Television Group, Multichannel News, Broadcasting & Cable & Ratings Intelligence

 

Presenter:

George Musi, Managing Partner, Analytics, Insights and Attribution, Mindshare

 
 
10:15 A.M.  

General Session Four

 

Monetizing Spectrum the Multicast Network Way

Multicast networks are not only proliferating, they are creatively monetizing unused spectrum while also providing consumers with choice and high quality television viewing. This session will explore how these networks are providing genre-appealing content that is entertaining and informative while also generating new revenue streams for broadcasters with additional premium ad inventory.

 

Moderator:
Court Stroud, Writer

 

Panelists:

Ron Garfield, Executive Vice President and General Manager, BUZZR

Steve Schiffman, CEO, Justice Network

 
 
11:00 A.M.  

General Session Five  

 

Data, Data, Everywhere
Determining how to best apply all of the data now available can be an overwhelming task for marketers. This panel of agency, brand and data execs will share their experience with the overload of opportunities and how they are seeing the light at the end of the “data” tunnel by quickly learning to identify useful quality data from trusted measurement providers.

 

Moderator:

Jon Lafayette, Business Editor, Broadcasting & Cable

 

Panelists:

Sanjay Goil, SVP Product Definition & Partnerships, 4C

Prasad Joglekar, General Manager of Data and Analytics, DISH Media Sales

Matias Perel, CEO, Latin3

John Santiago, CEO, M8

 
 
11:45 A.M.   Closing Comments  
 
12:00 P.M.   Program Concludes