Agenda

Tuesday, June 13, 2017

9:00 AM  

Registration Opens & Continental Breakfast

 
9:30 AM  

Welcoming Comments

Louis Hillelson, Vice President/Group Publisher, Broadcasting & Cable/Multichannel News

 
9:40 AM  

Keynote Presentation/Conversation

 

Presenters

Scott Ferber, Founder/CEO, Videology

 

Interviewer

Tim Hanlon, Founde/CEO, The Vertere Group, LLC

 
10:15 AM  

Panel Discussion: Automating the Process of TV Advertising

 

While the term “programmatic” still confounds many in the TV/video industry, there is little debate that automating ad buying and selling processes and improving efficiencies are crucial to tackling an increasingly complicated and sophisticated set of digitally-infused workflows. Just exactly when, where and how remain to be seen, as this panel will discuss.

 

Moderator

Scott Bender, Global Head of Publisher Strategy & Business Development, Prohaska Consulting

 

Panelists

Brett Adamczyk, VP/Business Development, Videa

Lorne Brown, President, SintecMedia                           

Thomas Engdahl, CEO, Vidillion

Ian Ferreira, EVP/Programmatic, WideOrbit                                

Todd Gordon, Director/Programmatic TV, Adobe

Brandon Sokol, VP/Corporate Development, MediaOcean          

 
 
11:00 AM  

Presentation: ACR Data-Enabled TV

 

Presenter

Jodie McAfee, SVP, Sales & Marketing, Inscape Data Services

 
11:15 AM  

Panel Discussion: Data Applications & Audience Targeting

 

An abundance of first- and third-party data is allowing both advertisers and TV/video content providers to tap into programmatic’s potential by creating more precise marketing target segments – far beyond traditional ratings or demographic reach. This panel will explore how both sides of the advertising equation are retooling their operations for more data-driven value propositions and results.

 

Moderator

Walt Horstman, SVP/GM, Analytics & Advertising, TiVo

 

Panelists

Jessica Hindlian, GTM, TV & Cross Channel Lead, LiveRamp

John Hoctor, CEO/Founder, Data+Math

Lance Neuhauser, Founder & CEO, 4C Insights                                    

Ryan Reed, VP/Programmatic TV, Lotame

Bill Rosolie, SVP/Advertising Sales, Reelz

Andre Swanston, CEO/Founder, Tru Optik                                  

 
12:00 PM  

Networking Topic Table Lunch

 

The Programmatic Summit dives deeply into the hottest discussion topics around the future of advertising and will explore the impact of automation, data and addressability in TV advertising with this structured, curated networking session inside the main session room. Every table will have a themed discussion led by an expert on the topic, and every registered attendee will have a chance to request in advance which topic table they will be assigned to.

 

Programmatic TV Automation

Leader: Scott Bender, Global Head of Publisher Strategy & Business Development, Prohaska Consulting

 

Programmatic TV Ad Sales

Leader: Todd Krizelman, CEO, Media Radar

 

Programmatic TV Ad Sales

Leader: Bill Rosolie, SVP/Advertising Sales, Reelz

 

Data-Enabled TV Advertising

Leader: Walt Horstman, SVP/GM, Analytics & Advertising, TiVo             

 

Data-Enabled TV Advertising

Leader: Jodie McAfee, SVP, Sales & Marketing, Inscape Data Services

 

 
1:15 PM  

How Sling TV is Integrating Addressable and Programmatic into Linear Television

 

As the threat of cord cutting and digital streaming escalates, marketers have turned to over-the-top (OTT) services, like Sling TV, to reach audiences in a full screen, brand safe environment regardless of what or where they are watching. As the technology of dynamic ad insertion (DAI) within these platforms has continued to advance, brands are now leveraging the precision of addressable targeting and immediacy of programmatic to capture hard-to-reach audiences across all devices. Adam Lowy, Director of Advanced TV and Digital Sales at DISH Media Sales, will discuss the evolving OTT landscape, and how Sling TV is integrating cross-platform addressable advertising and real-time programmatic bidding into live linear and on-demand television.

 
1:50 PM  

Panel Discussion: The National TV/Video Seller Perspective

 

This year’s network upfront presentations were the clearest sign yet that national TV/video programmers are ready, willing and able to become more data-defined and ROI results-driven for their marketer and agency clients. Find out how some of the leading national programmers are programmatically retooling their ad sales operations and inventory value propositions to better serve the increasingly sophisticated needs of advertisers.

 

Moderator

Todd Krizelman, CEO, Media Radar

 

Panelists

Dan Callahan, VP/Programmatic Advertising, Fox Networks                               

Santosh Mathai, VP/Data, Analytics & Strategic Sales Partnerships, A&E Networks                       

Mark Mitchell, Chief Relationship Officer, Clypd                                                 

Aaron Radin, SVP, Partnerships and Portfolio Products, NBCU                          

Ben Tatta, President, 605

 
2:40 PM  

Panel Discussion: The Local TV/Video Seller Perspective

 

Local TV/video advertising is at a crossroads: While local broadcasters tout unmatched reach and efficiencies in their respective markets, MVPDs of both classic and virtual varieties are beginning to offer the ultimate programmatic advancement – household-level-targeted addressability.  Learn how the local TV/video advertising dynamic is changing, and how both stations and network operators are evolving to successfully compete.

 

Moderator

Rick Ducey, Managing Director, BIA/Kelsey

 

Panelists

Angela Betasso, CRO, Tribune Broadcasting

Brendan Condon, CEO, AdMore

Mark Gorman, CEO, Matrix Solutions                                                                  

David Kline, President/Ad Sales, Spectrum Reach                                             

Mark Lieberman, CEO, Viamedia

 
3:30 PM  

Panel Discussion: The View from the Buy-Side

 

Ad agencies are under enormous pressure to deliver more measurable results from the biggest line item in their media spend – and the efficiencies, measurability and targeting promised by programmatic TV/video are tantalizing.  Learn how some of the most influential buyers of TV/video advertising are structurally adjusting to take advantage, and what they seek most from ad sellers going forward.

 

Moderator

Jon Lafayette, Business Editor, Broadcasting & Cable

 

Panelists

Larene Mantel, Director, Advanced TV, Cadreon

Brent McGoldrick, CEO, Deep Root Analytics

Maribeth Papuga, Executive-in-Residence, BIA/Kelsey

Jonathan Steuer, Chief Research Officer, Omnicom Media Group                       

Brian Wallach, SVP/CRO AdvancedTV, FreeWheel

 
4:20 PM  

Keynote Presentation/Conversation: The State of Advanced TV Advertising

 

Presenters

Mike Bologna, President, One2One Media                                                         

Nick Troiano, CEO, Cross MediaWorks                                                              

 

Interviewer

Tim Hanlon, Founder & CEO, The Vertere Group

 
4:55 PM  

Closing Comments & Program Concludes

 

Louis Hillelson, Vice President/Group Publisher, Broadcasting & Cable/Multichannel News